Malcolm Pacific

Malcolm Pacific are one of New Zealand's oldest and established Immigration consultancy companies. However, not much had been done with the brand since the 90's. In an increasingly competitive market, they needed to inject some new energy into the brand and reposition themselves. First up was defining what the brand stood for, and the tag line "Migration experts" was created. I created a new logo and visual identity that gave it more of a pacific/ New Zealand feel. The new brand was then implemented across all communications. I created a new web site and put together advertising campaigns using online and print mediums.

Malcolm Pacific has gone through a big transition in moving a core part of their business from being print and mail based to online. This positions them very competitively for the future.

For more information see the Malcolm Pacific web site.