Logo Design

Creating a visual identity for a brand can be quite challenging, but getting it right is very satisfying. The first stage is creating a brand strategy. This is where we clearly define the character and tone of the brand, who it needs to appeal to and what kind of impression it needs to give out. From there I can create a design brief and begin work on creating logo concepts.

After the logo concept has been refined into it's completed form I then develop the secondary graphic elements such as a colour palette and typography. This is compiled into a Style Guide or Brand Guidelines Book. This clearly defines how the logo should be used in all mediums, such as in print, web and signage.

The following is a selection of logos I have designed. Some of them new brands and others have been updated and developed.